Launched in 2013, the ATV ("All-Terrain Versatility") wedge was TaylorMade's answer to the sole-grind arms race Cleveland and Vokey had been winning: rather than offering separate grinds for different conditions, the ATV used a single sole shape engineered to change its effective bounce depending on how the club was presented — square for full shots, opened up for greenside variety. It paired that sole with milled grooves and a micro-texture face pattern for added spin, and wore a two-tone grey finish (darker on the hosel/sole, lighter on the face and back). It sat in TaylorMade's short-game lineup as the versatile, one-grind-does-most option ahead of the Milled Grind family that would replace it from 2018 onward.
It earned genuinely strong contemporary reviews — Today's Golfer/GolfMagic testing found some of the best spin rates in its 52-degree test class alongside solid dispersion and easy launch — and was praised as excellent value at its roughly £89/$99 price point, but it never developed lasting cult reverence or tour-legend status the way TaylorMade's later Milled Grind or Hi-Toe lines did.
Fits golfers of a wide range of abilities who want one dependable wedge grind rather than picking between multiple sole options — reviewers specifically called it easy to hit for all skill levels. A better player who wants a dedicated low-bounce grind for firm-course precision, or a high-handicapper who wants a dedicated wide-sole bunker club, would be better served by a modern multi-grind lineup like the current Hi-Toe or Milled Grind 4.
Launched into the same 2013 wedge market as Cleveland's 588 RTX and Titleist Vokey SM5, competing on the idea of simplified sole versatility. TaylorMade replaced it with the Milled Grind platform starting in 2018, which introduced multiple dedicated sole grinds (LB/SB/HB) — effectively the opposite design philosophy from the ATV's one-grind approach.
The variable-bounce sole design is explicitly built to be forgiving across a range of strikes and turf conditions rather than optimized for one shot type, and testers reported consistently pure strikes and solid distance even off-center; it is not a max-forgiveness wide-sole wedge, so genuinely thin or fat strikes from tight lies still cost spin and control.
Calibrated across the whole catalog — a tour blade scores low here on purpose; it means control, not ease.
As a 2013 wedge long out of production, it trades cheaply on the private-party market — expect roughly $25-$45 for a single wedge in playable condition on eBay, well below the reconditioned-retail prices seen for TaylorMade's more recent Milled Grind/Hi-Toe wedges.
Reading is one thing — hitting is another. Book a bay and see the numbers for yourself before you buy anywhere.
