“The Equalizer - Hogan's forged milled wedge (named for his legendary wedge). Players/tour-milled.”
GolfWRX and Golf Digest date the actual launch to March 19, 2018 - Ben Hogan Golf's first new club release in nearly three years and the signature product of the company's post-bankruptcy 'BH Golf Equipment LLC' reboot after its January 2017 Chapter 11 filing and mass layoffs. Forged from 1025 carbon steel, it carried Enhanced V-Sole geometry (high bounce on the leading edge, low bounce at the rear) to resist digging across a range of lies and swing types, and sold direct-to-consumer for a flat $100 with a choice of shaft, grip, length and lie. It was less an engineering leap than proof the reorganized company could still ship product and get it into real testers' hands.
No cult following, but a genuinely well-reviewed value wedge: independent 2021 testing rated it tied for best-performing wedge for consistency and predictability alongside the Cleveland RTX ZipCore, a striking result for a $100 direct-to-consumer club against an established Tour brand. Its significance is corporate, not collectible - it marks the moment the reborn Hogan proved it could still make clubs after its 2017 bankruptcy.
Golfers who want a tour-shape milled wedge without tour pricing, comfortable ordering direct rather than getting fit in a shop. Less ideal for a golfer who wants to swing multiple loft/bounce/grind combinations in-hand before buying, since Hogan sold it sight-unseen online.
Arrived as the flagship of Ben Hogan's second life: after the original Terry Koehler-era relaunch (Ft. Worth 15 irons, TK wedges, 2015) collapsed into layoffs and Chapter 11 in January 2017, the company re-emerged later that year as BH Golf Equipment LLC under CEO Scott White and majority investor ExWorks Capital, fully direct-to-consumer. The Equalizer, not the TK, became the brand's reintroduction to the market. The 2016 start date conflicts with the March 2018 launch date documented by GolfWRX and Golf Digest.
Wedge forgiveness is about turf interaction and consistency across lies more than face forgiveness, and the Enhanced V-Sole (high bounce leading edge, lower bounce trailing edge) genuinely helps it glide through varied conditions and swing types rather than digging. It is not a game-improvement cavity wedge, though - it's a compact, forged tour-style shape that still punishes mis-strikes on the face the way any milled wedge does.
Calibrated across the whole catalog — a tour blade scores low here on purpose; it means control, not ease.
As a sub-$150 DTC wedge with no collector interest, resale is minimal: expect roughly $25-$45 used in 2026, with listings mostly reflecting whatever loft/condition is available rather than any brand premium. It was never sold through a reconditioned-retail channel like 2nd Swing at scale, so private listings (eBay, SidelineSwap) set the price.
Reading is one thing — hitting is another. Book a bay and see the numbers for yourself before you buy anywhere.
