“The 718 MB is Titleist's tour blade of its generation. Rung-4 air: the purest feel and full shot control, and the least forgiveness in golf. Data has to earn this one.”
The 718 MB is a working tour blade that got an outsized moment in the spotlight: Justin Thomas put a brand-new set in play and won the 2017 PGA Championship with it, and Webb Simpson also moved into the model immediately upon release. Design-wise it's an incremental refinement of the 716 MB -- forged 1025 carbon steel, thin topline, minimal offset, shares blade length with the 718 CB for combo sets -- rather than a reinvention. What elevates it from a routine blade refresh is that tour validation, which happened fast enough after launch to become a real, sourced data point rather than years-later marketing.
The Justin Thomas 2017 PGA Championship win and Webb Simpson's immediate switch are documented, independent tour-usage facts that give the 718 MB a genuine claim beyond 'just another blade refresh' -- but it hasn't generated the kind of forum-driven collector demand or scarcity premium that would push it to cult-classic status; it's a well-regarded, honestly-priced used blade.
Scratch and tour-caliber ball-strikers only, wanting maximum workability and feel with no forgiveness cushion. Anyone outside single digits will lose real strokes to mis-hits -- the 718 CB, AP2 or AP1 in the same family are the honest recommendations for every other skill level.
Launched 2017 as part of the six-model 718 family, the top of Titleist's forgiveness-to-workability ladder for that generation. Competed with Mizuno's MP-5, Ping's Blueprint precursor, and Callaway's Apex MB. Its most notable era moment was Justin Thomas's 2017 PGA Championship win at Quail Hollow, played with a new set put in the bag just before the event.
A true muscleback blade with no perimeter weighting or tungsten assistance -- thin topline, small sweet spot, minimal offset. Built for players who want zero interference between their strike and the ball's result. This sits at the bottom of the forgiveness scale by design, same as its 716 predecessor.
Calibrated across the whole catalog — a tour blade scores low here on purpose; it means control, not ease.
The tour pedigree adds a modest premium over an equivalent generic blade: realistic 2026 private-party pricing for a clean steel set runs roughly $220-$340, with reconditioned-retail store listings priced above that range. Singles/wedges from partial sets sell individually at lower per-club prices.
Reading is one thing — hitting is another. Book a bay and see the numbers for yourself before you buy anywhere.
